Add preview image
FinFlow
A redesigned banking app that simplified transfers and budgeting for 200K+ users, cutting support tickets by 34%.
View ProjectUI/UX Designer — Portfolio
UI/UX Designer
UI/UX Designer with the mindset of a problem-solving engineer — I turn complex problems into interfaces that feel obvious.
About
I got into design the way most engineers do — by getting frustrated with things that didn't work the way they should. Somewhere between fixing broken flows and sketching better ones, I realized the fix I actually wanted to build was the interface itself.
I bring an engineer's rigor to a designer's intuition. I obsess over the 8px grid as much as the emotional beat of a screen, and I test every decision against one question: does this make the experience clearer, faster, or more honest?
Selected Work
A redesigned banking app that simplified transfers and budgeting for 200K+ users, cutting support tickets by 34%.
View ProjectA SaaS analytics dashboard rebuilt around a clear information hierarchy — reduced time-to-insight by 40%.
View ProjectA travel booking platform designed to make multi-city trip planning feel effortless instead of overwhelming.
View ProjectA health-tracking app that turned overwhelming medical data into a daily view people actually check.
View ProjectSkills
Experience
Leading design for core product flows, building and maintaining the design system, and mentoring two junior designers.
Owned end-to-end design for the onboarding and checkout experience, partnering closely with engineering and PM.
Designed and shipped features across web and mobile for an early-stage startup, wearing every design hat along the way.
Testimonials
Anuja brings a rare mix of craft and logic to every project — she asks the right questions before she opens Figma.
Working with her felt like having an engineer in the room during design reviews — nothing shipped without a reason.
She turned a messy, inconsistent product into something our whole team could actually design consistently with.
Services
End-to-end interface design, from wireframes to polished, production-ready screens.
Scalable component libraries and token systems that keep teams shipping consistently.
Interactive prototypes and usability testing to validate ideas before a line of code is written.
Audits and advisory for teams who need a second pair of expert eyes on their product.
Contact
Have a project in mind or just want to say hi? My inbox is always open.
hello@anujatarale.com